We're pleased to announce Deliveries Before Dawn has just been shortlisted for a British Arrow award in the Branded Content category. Thanks to Bare Films and all our cast and crew for getting us this far!
When Just Happened have just returned from a month in Venice shooting a documentary short following a group of local and international researchers looking for treasure in Venice's lagoon.
This film is now in post production.
Story, Ideas & Aesthetics. Ben Stevenson’s journey into the why’s, the how’s and the what’s of film-making
We are thrilled that Ben Stevenson the film-maker, producer, director will be presenting his stories, ideas and aesthetics on film making at this month’s Creative Corner. With his own outlandish tales and journeys, from driving across Africa in a 1934 Austin seven to kick starting Augmented Reality Cinema. Taking you on his journey into storytelling through film.
Ben will be sharing his unique insight into the wonderful world as a film-maker. From the need to knows as a filmmaker to crafting a great film brief. Its no surprise that brands now embrace his expertise in story telling from; Adidas, Hunter, GFSmith, Courier Magazine, Naim audio to name but a few. In his own words his own word “films thrive on great narrative no matter how abstract, with story telling at its heart”
WHAT YOU WILL LEARN
- The key components you need to consider when making a film
- What not to forget as a film-maker
- The underestimated aspects of a film that people all too often forget
- How to craft a great film brief
We look forward to seeing you there! Together encouraging our great design community talk.
DATE FOR THE DIARY
Creative Corner: Story, Ideas & Aesthetics
Ben Stevenson’s journey into the why’s, the how’s and the what’s of filmmaking
Date for the diary: Friday 29th May 2015
Location: &&& Ltd, Unit 11, 5 Durham Yard, E2 6QF
Earlier this year Bright Red was screened at Semi Permanent in Sydney, here are the stills from the installation.
It was the summer of 2013, I had just closed my tech start-up and was contemplating what to do next. I decided to attend the G8 Innovation summit, a day of inspiring talks and networking. First to the stage for an eagerly-awaited talk was Sir Richard Branson...
At the end of the conversation there was just one opportunity to ask Richard a question, which I seized. I was interested to know what he felt the biggest barrier to innovation was in the UK. Part of his response was that he didn’t feel there really was a barrier to starting a business, especially with the Government’s new start-up loan scheme was providing entrepreneurs access to vital capital needed to get going.
I spent the next couple of months reflecting on my career and what I had learnt. Some of the key things I took away from that time included: If deals don’t feel right don’t take them – put yourself in a position where you can survive without them so you can make objective decisions, not reactive desperate ones. Work with the best people you can; they’ll bring out the best in you and it’ll make doing what you do a whole lot more enjoyable. Work and move as quickly as you can without taking shortcuts and compromising on quality. But ultimately, do what you love.
With those philosophies and the fundamentals of business behind me I knew I was safe in the knowledge that the next venture would be easier. I just had to decide what that next venture would be – and then it dawned on me – it was staring me right in the face the whole time: Filmmaking. I had been making films before my tech company, the most successful part of the tech company’s validation was a film and ultimately it was something that I loved and was prepared to do 24/7.
I utilised my network and got some work quickly. I then pitched intensively and won some bigger projects. There was, however, a catch, I had the work but I needed the equipment to produce final films, which required finance. Not wanting to relinquish any equity in my business at such an early stage I spoke to friends, family and the banks.
It was quickly apparent that I would not be able to source the cash I needed to deliver the work to the standard my clients nor I required. So I carefully did the sums and decided to take advantage of the start-up loan scheme.
I worked hard and secured the loan within a number of weeks. The day the cash arrived in my account I was ready. Most of it went straight back out to the suppliers I had lined up and the following day the camera gear arrived. I was then straight out on set shooting, safe in the knowledge that with this and subsequent shoots I could repay the loan.
Business has since gone from strength to strength, I’ve been fortunate enough to work for some amazing clients such as Hunter Boot, Stella McCartney and Naim Audio. I’ve since shot more work for another great British client which premieres later this year both here and abroad. As well as more commercial work, I’m also now working towards my first feature, which couldn’t be more exciting – even if it is a whole new mountain for me to climb!
So what have I learnt through all this? Here are my 10 top tips:
- Income. Make sure you have cash coming in (or in the bank) when you start so you can make sensible decisions about your business, not irrational, desperate ones.
- Product is key. I can’t iterate this enough, make sure you (or your team) can build, make and deliver what you’re selling.
- Team. Work with people you can trust and respect.
- Size of the loan. Only take what you really need to make your product.
- Spending the loan. Invest in tangibles, equipment, tools etc. – items you can rent out or sell if all goes really wrong. Get intangibles and disposables such as websites and marketing material for free or make it yourself.
- Networking. Your network is everything, use it for advice, those vital first sales, referrals and to make sure you’re building products your customers want! Always offer help and intros where you can.
- Promises. Under promise and over deliver – this takes practice, it’s easy to say yes.
- Say no. Stick to your beliefs and principles – never undermine your brand.
- Patience. Keep calm, it’s going to be a long haul, so much longer than you think.
- Do what you love.
Written by Ben Stevenson, originally published on virgin.com on 3rd June 2014
Ben Stevenson's film Bright Red for Colorplan Papers premieres today (almost) simultaneously in Sydney and London.
As part of Colorplan's sponsorship of Semi-Permanent attendees experience Bright Red in an installation designed by Ben Parker (Made Thought) and Ben Stevenson. The film was always designed to be an immersive experience, so what better way than to drape complete roles of paper over the audience to not only form the viewing space but the projection screen itself.
In London the film will be screened in the world famous Faraday theatre inside The Royal Institution at GFSmith and It's Nice That's Colour in Context event, an evening of discourse and celebration about colour in design.
Today GFSmith's Make Book launches, Make Book's are custom designed and hand made books created in house at GFSmith, you can choose the covers, end papers, size, page count and quantity amongst a range of other great options. Is a great project that Ben Stevenson at When Just Happened had a the pleasure of shooting. We look forward to seeing what people make with these great books.
London, Thursday May 22
Featuring illustrator Jordy Van Den Nieuwendijk, set designer Anna Lomax and graphic designer Hugo Puttaert.
Edinburgh, Wednesday 4 June
Featuring photographer Jess Bonham, set designer Sarah May and Barcelona-based graphic designers Hey Studio.
Manchester, Thursday 5 June
Featuring photographer Luke Stephenson, fashion designer Kit Neale and set designer Gemma Tickle.
All guests will receive a new and exclusive Colorplan goody bag.
This week at CES2014 Naim Audio launched Statement, an amazing £125k amplification system.
Crafted for pure musical performance, Statement is the pinnacle of Naim engineering knowledge and artistry. The series comprises the NAC S1 preamplifier and NAP S1 mono power amplifiers.
We are proud to present the accompanying video showcasing the amazing production lengths that went into producing this product.